Why Periwinkle?

Many have asked why in the world our company is called Periwinkle. I mean, we clean and organize garages for goodness sake - what does that have to do with Periwinkle? And, what is Periwinkle anyway? 

Well, according to google, Periwinkle is an Old World plant with flat five-petaled, typically bluish flowers and glossy leaves.

But according to us, Periwinkle is so, so much more.